Services

User Experience

A successful User Experience is about much more than the core look and feel. To develop a truly user-centric approach, the visual component is only part of the solution. All aspects of information design and interaction design must be considered to truly develop a solution that meets the needs of the organization and the expectations of the user.  These sensabilities married with the appropriate use of technology ensures a final solution that works for both the needs of your organization and the user.

Northridge Interactive has built a team of experts in all aspects of User Experience to focus on the following areas to ensure a successful initiative:

• Website Design
• Microsoft Office SharePoint Server 2007 User Interface Design
• Information Architecture
• User Testing

Interactive Marketing

The old adage of build it, they will come certainly doesn’t work when it comes to your online presence. At Northridge Interactive, we understand that your core web presence is merely the hub that needs to be integrated with a series of spokes to support a wholistic online program. Utilizing a mix of direct and more viral approaches, we can develop and execute a program that helps to build, retain, and cultivate customers mapped to real measurable business drivers. Elements that are often integral in an integrated marketing program can include:

• Email Programs
• Search Engine
• Rich Media and Interactives
• Ad Banner
• Viral
• Analytics & Reporting

Technology

In today’s world, any online initiative involves various levels of technical needs. A truly unique aspect of our firm is the deep technical backbone our parent Northridge Systems can provide. Leveraging their extensive technical capabilities allows us to offer rock-solid solutions that work. Just some of the areas that Northridge Interactive with Northridge Systems can address are:

• Content Management
• eCommerce
• Custom Applications & Third-Party Integration
• Hosting

About this Website

At Northridge, we don't just talk about how to marry design and technology, it is in everything we do, even for ourselves. NorthridgeInteractive.com illustrates how our knowledge of design, Flash, and application development can result in an easy to maintain, yet highly visual solution. Utilizing our own Content Management Framework, portions of the site blend Flash, CSS, and HTML while all being managed through a simple web-based administration tool. Frankly, our marketing team knows a lot about marketing, but not so much about hand-coding HTML or developing in Flash.  That's why we leverage the power of our Content Management Framework to keep this site up-to-date and looking great. 

• Flash Design & Development
• Content Management
• Search Engine Marketing