Northridge Interactive Announces InterHealth Nutraceuticals Site Launch

Atlanta, GA - July 18, 2008

Northridge Interactive, the interactive marketing and design division of Northridge Systems, is pleased to announce the launch of the new InterHealth Nutraceuticals website, found at www.interhealthusa.com. The new website features the latest in interactive design, information architecture, and content management system (CMS) best practices.

Recognizing the need to capture and educate consumers online, California-based InterHealth Nutraceuticals turned to Northridge to redefine their web presence with an emphasis on quick-and-easy access to relevant information. Though their previous site was information rich, the content was disparate and difficult to navigate. Due to the distinct objectives and interests of each InterHealth target audience, Northridge provided a comprehensive solution allowing for cross-marketing and cross-navigation of InterHealth product ingredients, industries, health conditions, and research. Award-winning Flash messaging, featured in the new user interface, visually speaks to InterHealth’s industry prowess while welcoming and educating site visitors at a glance. Behind the scenes, a content management system (CMS) helps the InterHealth Nutraceuticals team manage the content on the site.

”We are very satisfied with our new website. InterHealth’s business reaches across many stakeholders. The goal of the new website is to speak to all of the people that come to our website. We have consumers that are looking to find out more about an ingredient listed on the back of their nutritional drink, researchers looking for the chemical compounds in order to work up a new formula, and consumers looking to improve their joint or diabetes health – it’s not a simple task. Northridge did a great job, teaming with us, to assess and understand our need for cross-marketing within the site to these individual audiences. Handling all of the content and delivering it intelligently (all through an easy-to-use content manager) wasn’t easy,” remarked Fred Zilz at InterHealth. “Increasing brand equity was top priority for us as well as smart navigation; site visitors had to be able to find what they were looking for and quickly. At the same time, we need to educate them on more products in the marketplace that contain our ingredients, especially clinical research that supports our product claims, and more ways for them to improve their health. What we launched was an industry-leading website that’s visually stimulating and instantly informative that conquered our challenges. We couldn’t ask for more.”

“InterHealth presented Northridge with the challenge of needing a competitive online presence for providing the right information in a compelling way to a distinct set of differing audiences,” said Sean Madden, Project Management Director at Northridge Interactive. “Together, Northridge and InterHealth recognized four major interest areas: Ingredients, Industries, Health Conditions, and Research. With audiences that ranged from average consumer to clinical researchers, Northridge created distinct groupings of information based on these four areas and a content management solution that cross-marketed information site wide. The end result -- targeted messaging to key audiences. Ultimately, the achievement was creating a website where users can find information intuitively and, in the process, recognize InterHealth Nutraceuticals as industry leaders. We look forward to continuing to support InterHealth with their interactive and IT initiatives.”

About InterHealth Nutraceuticals
InterHealth Nutraceuticals (www.interhealthusa.com) researches, develops, manufactures, markets and distributes proprietary nutritional ingredients, which are sold worldwide to manufacturers of dietary supplements and nutraceutical food, beverage and cosmetics products. The company's success is earmarked by its unique, high-quality ingredients, aggressive research program and powerful co-branding marketing strategy.

Headquartered in Benicia, California (near San Francisco), the privately held company was founded in 1987 by William “Skip” Seroy, a third generation dietary supplement manufacturer whose family has been a part of the nutritional products industry since 1940. As a recognized industry leader, InterHealth Nutraceuticals is making significant contributions to nutritional science, as well as helping to increase the quality of life for today's health-conscious consumers.

About Northridge Interactive
Northridge Interactive (www.northridgeinteractive.com) is the interactive marketing and design division of Northridge Systems. Headquartered in Atlanta, Georgia, Northridge Interactive provides an array of services including interactive strategy consulting, branding, web design, Microsoft Office SharePoint Server (MOSS) user interface design, e-newsletter design, Flash and Silverlight interactive applications, and search engine marketing (organic optimization and pay-per-click).

About Northridge Systems
Northridge Systems, Inc. (www.northridge.com) is a privately held professional services firm focused on delivering high-caliber technology consulting and managed services on the Microsoft platform. Founded in 1999, Northridge Systems is a Microsoft Gold Certified Partner and one of the leading Microsoft partners in the Southeast. The company delivers value-added services in the areas of Business Intelligence (BI), Corporate Portals, Custom Development, and IT Infrastructure. Northridge Systems is headquartered in Atlanta, Georgia and provides services to clients throughout the United States.

Northridge Systems’ clients range from well-established firms to Global 2000 companies and include industry-leaders such as Acuity Brands, Atlanta Gas Light, CARE, Carter Real Estate, Cousins Properties, FootSmart, Georgia Pacific, Gold Kist, Harry Norman Realtors, Johnson Industries, Naturally Fresh, Newell Rubbermaid, ReMax, The Athlete's Foot, Time Warner Cable, TitleMax, Trout Unlimited, SCANA Energy, Smithsonian Institution, and W.C. Bradley.

In assisting clients to reach their business goals, Northridge Systems leverages leading-edge Microsoft technologies including Microsoft Office PerformancePoint Server, Microsoft Office SharePoint Server (MOSS), SQL Server, Microsoft .NET Framework, Windows Server, Windows Presentation Foundation (WPF), Windows Workflow Foundation (WWF), and Windows Communication Foundation (WCF).

For more information regarding this press release, you may contact Monica Yano via email at myano@northridgeinteractive.com.